The BA project “the balance of aesthetic sustainability” is an exploration of a design approach that will optimize the lifecycle of garments. This is done, in order to slow down the metabolism of the over-consumption that is currently dominating the fashion industry. The project challenges past sustainable approaches with a claim that not all “ethical choices” are in fact reaching the root of the issue, but only approaching the symptoms and at times making matters worse. The thesis, moreover, focuses on various ways of creating a long-lasting relationship between subject (consumer) and object (garment) in order to create emotional durability. Through methods of both hermeneutical and empirical research of consumer behavior, aesthetic strategies and an inspiration found in Japanese design and draping techniques, a conclusion is reached through a collection of aesthetically multi-functional garments made in sustainable materials.